For more information about the research behind the SocialCapital personality assessment method, see the following papers and books.

  1. Yarkoni, Tal. Personality in 100,000 words: A large-scale analysis of personality and word usage among bloggers. Journal of Research in Personality, Vol. 44(3) (2010): pp. 363-373.
  2. Barrick, Murray R., and Michael K. Mount. The Big Five Personality Dimensions and Job Performance: A Meta-Analysis. Personnel Psychology, Vol. 44(1) (March 1991): pp. 1-26.
  3. Lim, Beng-Chong, and Robert E. Ployhart. Transformational Leadership: Relations to the Five-Factor Model and Team Performance in Typical and Maximum Contexts. Journal of Applied Psychology, Vol. 89(4) (August 2004): pp. 610-621.
  4. Pennebaker, James W., Martha E. Francis, and Roger J. Booth. Linguistic Inquiry and Word Count (LIWC): LIWC2001. Mahwah, NJ: Lawrence Erlbaum Associates (2001).
  5. Tausczik, Yla R., and James W. Pennebaker. The Psychological Meaning of Words: LIWC and Computerized Text Analysis Methods. Journal of Language and Social Psychology, Vol. 29(1) (2010): pp. 24-54.
  6. Computer-based personality judgments are more accurate than those made by humans by W. Youyou, M. Kosinski, D. Stillwell, Proceedings Of The National Academy Of Sciences (PNAS), 2015. (Youyou and Kosinski share the first authorship.) (IF: 9.1) The 22nd most discussed paper of 2015 and the 12th most influential article ever published by PNAS (
  7. Tracking the Digital Footprints of Personality by R. Lambiotte and M. Kosinski, Proceedings of the Institute of Electrical and Electronics Engineers (IEEE), 2015. (IF: 6.8)
  8. Adorno, Theodor W., Else Frenkel-Brunswik, Daniel J. Levinson, and Nevitt N. Sanford. The Authoritarian Personality. Harper & Row (1950).
  9. Chamorro-Premuzic, Tomas, and Adrian Furnham. Personality predicts academic performance: Evidence from two longitudinal university samples. Journal of Research in Personality, Vol. 37(4) (August 2003): pp. 319-338.
  10. Chen, Jilin, Gary Hsieh, Jalal Mahmud, and Jeffrey Nichols. Understanding Individuals' Personal Values from Social Media Word Use. Proceedings of the ACM Conference on Computer Supported Cooperative Work & Social Computing (2014): pp. 405-414.
  11. Chen, Jilin, Eben Haber, Rougu Kang, Gary Hsieh, and Jalal Mahmud. Making Use of Derived Personality: The Case of Social Media Ad Targeting. Ninth International AAAI Conference on Web and Social Media (2015): pp. 51-60.
  12. Costa, Paul T., Jr., and Robert R. McCrae. Revised NEO Personality Inventory (NEO-PI-R) and NEO Five-Factor Inventory (NEO-FFI) Manual. Odessa, FL: Psychological Assessment Resources (1992).
  13. De Choudhury, Munmun, Michael Gamon, Scott Counts, and Eric Horvitz. Predicting Depression via Social Media. AAAI Publications, Seventh International AAAI Conference on Weblogs and Social Media (2013b).
  14. Fast, Lisa A., and David C. Funder. Personality as manifest in word use: correlations with self-report, acquaintance report, and behavior. Journal of Personality and Social Psychology, Vol. 94(2) (2008): pp. 334-346.
  15. Ford, J. Kevin. Brands Laid Bare: Using Market Research for Evidence-Based Brand Management. John Wiley and Sons (2005).
  16. Fraj, Elena, and Eva Martinez. Influence of Personality on Ecological Consumer Behaviour. Journal of Consumer Behaviour, Vol. 5(3) (May 2006): pp. 167-181.
  17. Gill, Alastair J., Scott Nowson, and Jon Oberlander. What Are They Blogging About? Personality, Topic and Motivation in Blogs. Proceedings of the Third International ICWSM Conference (2009): pp. 18-25.
  18. Golbeck, Jennifer, Cristina Robles, Michon Edmondson, and Karen Turner. Predicting Personality from Twitter. Proceedings of IEEE International Conference on Social Computing (2011).
  19. Helson, Ravenna, Constance Jones, and Virginia S. Kwan. Personality change over 40 years of adulthood: Hierarchical linear modeling analyses of two longitudinal samples. Journal of Personality and Social Psychology, Vol. 83(3) (September 2002): pp. 752-766.
  20. Hsieh, Gary, Jilin Chen, Jalal Mahmud, and Jeffrey Nichols. You read what you value: understanding personal values and reading interests. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (2014): pp. 983-986.